DynamX H2O, the innovative water-based polymer recently introduced globally by AkzoNobel Global Personal Care, has been heralded for enabling formulators to combine excellent, long-lasting hold and humidity resistance with flexible, movable, natural motion in styling products.
And now a package of formulations and technical information has been created by the business group’s technical service team. These include gels, mousses, creams, waxes, pomades, and spritz products. All these formulations – plus performance data as well as technical bulletins and specifications – are contained on a new microsite created by AkzoNobel Global Personal Care and accessible to formulators by visiting www.akzonobel.com/dynamX. “Today’s consumers want, and expect, a lot from their styling products,” notes Laurie Marshall, global marketing manager at AkzoNobel Global Personal Care. “They want hair styles that are flexible and natural, but they also want holding power and durability.” With DynamX H2O polymer, consumers no longer have to compromise on holding power or hair feel.
