The organiser of SCS Formulate has revealed Ateh Jewel will be the opening speaker at the 2025 edition of the trade show in Coventry, UK, this November.
Jewel is an award-winning British journalist, producer, broadcaster and beauty entrepreneur with over 20 years of experience transforming the industry.
Founder of Ateh Jewel Beauty, a pioneering brand renowned for inclusivity and high-performance products for all skin-tones, Jewel has consistently championed diversity, sustainability and self-empowerment.
She is a regular columnist for Marie Claire and Hello!, a British Beauty Council Ambassador, CEW Board member and Achievement Award winner.
Her TV presence on This Morning, Good Morning Britain and Netflix’s Glow Up has made her a trusted and relatable voice, bringing conversations about representation and innovation to a mainstream audience.
In her keynote speech at 09.30 on 11 November, Jewel will explore the evolving face of beauty and why inclusivity is now essential to product innovation.
She will offer practical insights on how brands can embed representation in their product development, drawing on real-word examples from her collaborations with Estée Lauder, Aveda and Chanel.
Jewel will also highlight what the industry has gained from embracing diversity, and the risks of overlooking it, while showing how personal care can be positioned not just as functional but as a powerful tool for empowerment, inspiring confidence and creating meaningful connections with consumers.
The session promises to be an inspirational and practical starting point for attendees seeking to align innovation, inclusivity and growth in their own projects.
It marks the first time SCS Formulate has introduced headline industry leaders to the conference programme – a move designed to provide attendees with exclusive, big-picture perspectives from the people shaping the future of the sector.
Register for free at https://www.scsformulate.co.uk/register/ to secure a place at SCS Formulate 2025 on 11-12 November at the Coventry Building Society Arena.
