Consumers across the globe consider personal care products formulated with natural products to be better for them, however there are still concerns over their efficacy.
More than half of global consumers (52%) believe that natural ingredients are better for them, according to Datamonitor’s July/August 2010 consumer survey, indicative of a “healthy halo” that consumers feel they get from using natural rather than synthetic ingredients, which has driven the market for natural personal care products. Consumers believe that synthetic ingredients can irritate the skin due to the chemicals used such as phthalates, parabens and triclosan and are increasingly looking for natural alternatives. However, just 37% of global consumers agreed with the statement health and beauty products formulated with natural ingredients are equally as effective as non-natural products, while 44% neither agreed nor disagreed, according to the report.
