Croda Beauty has taken the wraps off Phytessence Wassai, an anti-ageing active ingredient made from an extract of acai berry that is said to be ideal for anti-ageing ‘prejuvenation’ concepts.
From the age of 20, cell renewal naturally slows down, and the skin becomes more vulnerable to the damaging effects of extrinsic factors, poor lifestyle habits and over-exposure to UV rays.
This vulnerability can accelerate the skin ageing process, which is why generations X and Y (aged 16-35) are already concerned about sagging skin.
These generations are therefore looking for multi-purpose preventive ingredients to integrate into a complete beauty routine, one that helps them pursue their prejuvenation objectives without conflicting with their lifestyle choices and wellness goals.
Phytessence Wassaï is made from acai berries, which are among the most valued superfood ingredients in such 360° wellness habits.
These superfruits are rich in phenolic compounds, providing antioxidant and soothing properties, combined with sugars and minerals.
Phytessence Wassaï is the superfruit ingredient dedicated to fulfilled skins.
From the acai berries, Phytessence Wassaï prevents skin ageing caused by the harmful effects of extrinsic factors by protecting the cellular mechanisms and the elastin fibres.
The benefits of Phytessence Wassaï, an extract of acai berries (Euterpe oleracea) in glycerin, include being a 100%, COSMOS-approved, naturally derived ingredient according to ISO 16128.
The fruit is cultivated, harvested and transformed in French Guiana by Croda’s partner.
The multistep extraction process includes zeodration – Croda’s unique drying process.
In addition, Phytessence Wassaï is preservative-free and quantified in total polyphenols.
Tests showed Phytessence Wassaï counters the formation of free radicals to protect the skin from oxidative stress, boosts ATP production by 18% to stimulate cell metabolism, reduces glycation reaction by 88.5% to protect the skin from premature ageing, and reduces elastase activity by 31%, helping to maintain skin elasticity.
