Elementis celebrated the recent US National Lipstick Day by introducing two formulation concepts: Radiant in Red lipstick and Pretty in Pink lip gloss.
Inspired by the latest lipstick and colour trends, the Radiant in Red lipstick and the Pretty in Pink lip gloss are both clean formulas, long-lasting and cater to the skinification trend.
Featuring Bentone Plus Glow, Elementis says Radiant in Red lipstick delivers powerful payout while nourishing the lips for comfortable wear all day long.
The optimised skin care matrix of Bentone Plus Glow supports skin radiance while the Hectorite-based system also improves suspension of pigments and reduces sweating of the lipstick through the formation of a gel network to result in smooth application, it adds.
Meanwhile, Pretty in Pink lip gloss is said to sparkle while feeling comfortable to wear and apply.
The lip gloss contains Bentone Gel LC V, which is said to improve suspension of pigments and controlled alignment of special effect pigments while enhancing stability.
In addition, Meadowestolide provides moisturisation and contributes to a luxurious skin feel to create a colour cosmetic product with skincare benefits.
National Lipstick Day is celebrated every year on 29 July when beauty blogger and entrepreneur Huda Kattan registered it to the US National Day calendar in 2016.
