The in-cosmetics event recently held in Amsterdam, The Netherlands, had the most international visitor line-up of any of the shows of the series, according to organiser Reed Exhibitions.
International strength extended
Non-audited figures released showed there were 5,212 visitors and that 4,587 (88%) of them were from outside The Netherlands. The international breakdown was as follows: Europe (EU) 69%; Europe (non-EU) 7%; North America 6%; Asia and Pacific 9%; Middle East and North Africa 4%; and South/Central America 3%.
