As our lifestyles become more manic and we find ourselves time-starved, we look for products that can offer us something extra. Clever and brave formulating has led to a host of new textural and functional products, breaking the conventional moulds and delivering results in new and interesting ways.
Today’s consumers are open to new ways of achieving their aesthetic and skin health goals, switching from foaming face washes to cleansing oils. This leap to new formats is further accelerated by social media, where access to YouTube and beauty blogs provides the opportunity to be trained in the benefits of these new, or sometimes old, technologies and rituals. This article looks at the recent evolution of traditional products and the claims and materials used.
Wash
There will always be a place for shower gels and face washes in our bathroom cabinets. While there has been a trend for multi-use products, particularly in the men’s sector, for hybrid shower gel/ shampoo/facewash we are now seeing more functionality delivered by totally overhauling the product’s formulation.
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