Personal care and cosmetic products are constantly evolving, driven by raw materials, ingredients, regulatory and legal pressures as well as the constantly changing consumer preferences.
These market influences are compelling manufacturers to be even more innovative to ensure future competitiveness.
Innovation is key – dominating product development and driving creativity in personal care and cosmetic products. New ingredients, techniques and services are vital for allowing manufacturers to build in associated marketing benefits and enhance their products.
Through incorporation of new ingredients and using new formulating techniques, cosmetic scientists can add value, improve performance and create new product effects.
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