Dow Home & Personal Care received the ‘Best Innovation Contributor 2011’ award from Henkel Laundry & Home Care at the 2012 American Cleaning Institute (ACI) Annual Meeting and Industry Convention in Orlando, Florida.
Every year Henkel recognises an external partner for delivery of outstanding, consumerrelevant innovation. This year Dow received Henkel’s award for its innovation in personal care technologies. In presenting this award, Thomas Förster, corporate vice president R&D cosmetics at Henkel, commented how strong business partners play a decisive role for Henkel in developing innovative products. “The Dow Chemical Company has made excellent contributions to the launch of two successful innovations in our hairstyling product category in 2011,” said Förster. “Due to the development of a shine polymer for Henkel’s shine hairspray lines and a styling polymer technology for highest hold levels, we are able to meet the consumers’ needs even better and to set new standards in the market.”
