Biodiversity important for South Koreans

UEBT’s Biodiversity Barometer is a consumer awareness study focusing on a number of important questions, such as how many people can correctly define biodiversity and how consumers view companies who are sourcing from it. The survey has been performed in a total of seven countries over the last few years (France, Germany, the UK, the US, Brazil, South Korea and Japan) and the latest results from South Korea highlight a country well informed about biodiversity and keen to know more about how companies are sourcing their natural ingredients. According to the 2011 South Korean survey, performed in August with 1,000 consumers, 73% of those who took part had heard of the term ‘biodiversity’ and 47% could correctly define it. In France and Brazil, where the survey was performed earlier this year, the amount of people who say they have heard of biodiversity is higher but fewer people can define it correctly. “These results from South Korea, taken along with the surveys performed in other countries, reaffirm the idea that biodiversity is a global issue, important in many different cultural settings from Asia to Latin America,” UEBT executive director, Rik Kutsch Lojenga, said.