DSM Personal Care has launched new research findings for Pentavitin in skin and hair care applications. Millions of consumers worldwide are affected by skin conditions that cause unpleasant sensations such as itching, flaking and stinging, or simply an uncomfortably dry and taut feeling.
They look for a tangible benefit and therefore require a product that can bind water in the skin and keep it there as long as possible. Pentavitin, a 100% natural, plant-derived ingredient with both Ecocert approval and Natrue certification, addresses this widespread consumer need. Its effectiveness is based on its unique composition, which is similar to that of the carbohydrate complex found in human skin and on its unique mechanism for binding itself with the skin and scalp. Pentavitin ensures instant, deep hydration by generating a moisture reservoir that lasts for 72 hours. Proven by new extended in vivo and gene expression studies, the ingredient improves the hydration of the epidermal cells and creates a long-lasting skin barrier. Clinical ratings confirm the efficiency of Pentavitin, which delivers more than 50% improvement in skin smoothness and softness and more than 50% reduction of flakiness and itchiness after only two weeks of application. Dr Volker Rosenberger, DSM Nutritional Products’ global marketing manager, skin care, comments: “We are very proud of the new research study results for Pentavitin, demonstrating DSM Personal Care’s strive to fully meet the consumer need for a deep and long lasting comfortable skin feeling.”
