Croda has unveiled an innovative hair conditioning agent, KeraDyn HH. The ingredient provides the hair care sector with a new marketing platform for the next generation of hair care products.
KeraDyn HH has been designed to boost the dynamics of damaged hair. This new, patented ingredient enhances fibre alignment and reduces friction between hair strands for the freedom of movement that only healthy hair enjoys. 18 MEA (18-Methyl Eicosanoic Acid) is the most abundant lipid found on the hair surface. Damage to the surface of the hair, for instance through chemical treatments, can deplete the hair’s lipid layer which contributes significantly to inter-fibre friction. The multiple branched chain structure of Keradyn HH is designed to provide a lubricating effect on the surface of the hair and the polyamine backbone provides multiple points of attachment to the hair which makes it highly substantive and an effective agent to reduce inter-fibre friction. Hair types and hair treatment trends vary significantly around the world. In order to demonstrate the efficacy of KeraDyn HH globally, this product has been tested on hair from different regions damaged by regionally relevant chemical treatments.
