Royal DSM N.V., the global Life Sciences and Materials Sciences company has introduced a new company brand: Bright Science. Brighter Living. The new brand is symbolic of the transition to the "new" DSM.
Feike Sijbesma, CEO/Chairman of the DSM Managing Board, said: “With the portfolio restructuring completed, with our new strategy that focuses on growth, with the culture change on the road, and with our One DSM philosophy, this is the time to mark the new DSM, internally and externally.”
The new DSM is summed up by the new tagline: Bright Science. Brighter Living. DSM uses its science and innovation in partnership with its customers to create products and solutions that make a positive difference to people lives.
Next to the new tagline the brand also comes with a new logo. The new logo conveys brightness. But it conveys a whole lot more besides: The mix and overlay of colors represents the diversity of DSM people and the unique combination of DSM global talents and technologies, working together to create innovative and sustainable solutions in a variety of businesses (nutrition, health and materials). The logo also conveys dynamic motion, a sense of movement because the company is constantly looking to evolve in an ever changing world and has great track record in doing so.
