The importance given to hair is a socio-cultural phenomenon of great significance in every civilisation.
Hair loss and resulting thinning of the hair can often be a painful issue, particularly for women, for whom hair is synonymous with femininity. Many external factors such as smoking and pollution can weaken hair and hasten hair loss. It has been one of Naturex’s key objectives to be able to provide a natural hair growth agent, as a viable alternative to synthetic ingredients. As a result, Naturex research and development has developed a new ingredient, Seveov. Their studies demonstrated a stimulation of hair growth of 93% combined with deep protection of the hair bulb, where growth begins. This exclusive double activity perfectly fits anti-hair loss formulations and meets consumer demand of efficacy combined with clean label.
