Observing changes in spending habits of consumers who are now moving towards products associated with naturalness, effectiveness, safety and pleasure, Crodarom has launched Phytofoam, a botanical complex for the personal hygiene market.
This complex of three plants rich in saponins shows remarkable qualities for foam boosting by increasing the density of foam and developing a cream-like texture. Phytofoam is also an excellent soft cleanser, perfect for a make-up remover or facial cleanser application. The first plant is shikakai, which has been used in India for hundreds of years as part of the Ayurvedic tradition for washing hair. It is reputed to be an exceptional and very mild skin cleanser and capable of eradicating dandruff. The desert date is a tree grown in tropical Africa. Its seeds, when pressed, expel an oil traditionally used for treating skin problems. The pulp of its fruit is rich in saponins. The roots of the gypsophila plant contain a high quantity of saponins and these have enabled its use as soap in the Mediterranean Basin over the course of the centuries.
