Reed Sinopharm Exhibitors has announced the most up-to-date PCHi conference programme, featuring two contemporary themes - “Earth-Friendly Formulations” and “The Macho Side of Personal Care” – that are relevant to every company today.
The Personal Care & Homecare Ingredients exhibition and conference will be held from 22 - 24 February 2011 at the Shenzhen Convention and Exhibition Centre.
PCHi’s conference programme is an integral part of the annual event. The 2011 conference features a total of five themes: Technology, Formulators’ Workshop, Regulatory Summit, Marketing Trends, and New Technology Session & New Technology Feature Areas. In keeping with the industry’s needs, the Technology conference comprises three sub-themes: New Technology & Innovations, Earth-Friendly Formulations, and The Macho Side of Personal Care.
These days, men have become a major target consumer that many cosmetics companies aim to reach. Many men are putting greater emphasis on the way they look, feel, and smell. This conference topic covers the key differences in formulations and technologies behind the manufacturing of men’s cosmetics.
As a chemical industry, the personal care and homecare sector sees increasing pressure from governments to care for the environment. This conference topic will explore manufacturing techniques, formulae and technologies, and even packaging materials for companies to develop truly Green products that will be well-accepted by earth-conscious consumers.
The Formulators’ Workshop will feature live demonstrations and a hands-on session for formulators and laboratory researchers to learn from experts. At the Regulatory Summit, participants will be informed of the latest regulations governing the industry in China, and regulatory risk control. Marketing Trends will give companies insight into how to better sell their products. Exhibiting companies with the newest and most innovative formulations will have their products displayed at the New Technology Feature Area, and the opportunity to speak at the New Technology Session.
Jason Li, Project Manager, PCHi, said, “Earth-Friendly Formulations and The Macho Side of Personal Care were introduced as new conference topics to help companies remain current. As the first trade show for the cosmetics industry every calendar year, we provide the right platform for our visitors and exhibitors to obtain the most current information to steer their companies in the right direction. We look forward to the making this edition of PCHi even more successful.”
