PCHi 2011 organisers have introduced a new web-based system to benefit both exhibitors and visitors. Called “iCatch”, the system allows exhibitors to better market their presence and products months before the show, and enables visitors to “see” the show and make plans for onsite meetings via the system’s interactive platform.
iCatch’s web-based functionality allows exhibiting companies to post and have full control over pertinent company information for public view to all PCHi website visitors. Information entered via iCatch is presented to visitors at the “iCatch & Floor Plan” interactive section of www.pchi-china.com. The system is offered as a value-added, optional functionality to exhibitors for a small investment. Upon registration, companies are instantly able to receive the added convenience, versatility, and marketing benefits that the system offers. Company profiles, images, new product information, and even press releases can then be easily uploaded to the PCHi web site. For visitors, the PCHi 2011 experience can begin months before the show with iCatch. Visitors to the “iCatch & Floor Plan” section of the PCHi web site are able to search for exhibitors and products. They can update their personal profile and make appointments with exhibitors as and when they wish. With the facility overview and an interactive floor map, visitors can plan exactly which exhibitors they want to visit and preview the products they are interested in. PCHi 2011 will be held from 22-24 February, 2011 at Shenzhen Convention & Exhibition Centre. For more information, visit www.pchi-china.com/en.
