The global personal care business of AkzoNobel Surface has appointed Ra’eda Asad as hair care project leader, based in Bridgewater, New Jersey.
Her responsibilities include leading the formulation and evaluation of personal care surfactant systems – including shampoos, conditioners and other hair cleansing products – and providing solutions and troubleshooting assistance to support current product lines and customer formulas. Ra’eda Asad joins AkzoNobel following successful tenures most recently at Johnson & Johnson Consumer Products in Skillman, where she was principal scientist.