To help formulators stay in tune with the latest consumer trends, Lubrizol’s Noveon Consumer Specialties team has developed an interpretation of three global macrotrends, their perceived impact on the personal care market and suggestions for participation in these market opportunities.
An interactive presentation titled “The Kaleidoscope of Care” was highlighted at incosmetics Paris, NYSCC Suppliers’ Day, and at FCE Brazil. The image of beauty is unique, colourful and continually changing. Like the patterns in a kaleidoscope, the definition of beauty is complex and subject to interpretation. Regardless, the search for simplicity in this kaleidoscope is universal. Whether at work or at play, consumers are seeking faster, easier, more effective solutions to their needs. To further help formulators tailor their efforts to meet these market trends, the ideas of these trends are carried into full product formulation recommendations, complete with prototypes and fully developed formulas. For more information on the Kaleidoscope of Care, visit www.personalcare.noveon.com
