The HallStar Company and Scandiflex announced plans to form a new joint venture: HallStar do Brazil. The new company, which will market HallStar’s personal care ingredients, will be headquartered in São Paulo, Brazil.
Scandiflex brings its manufacturing expertise, distribution network, and knowledge of the personal care market in Brazil to the venture. HallStar brings its vast product portfolio, patent estate, and marketing expertise. HallStar ingredients are used in skin care, sun care, hair care, and toiletries consumer products.
“Brazil is one of the fastest growing personal care markets in the world,” said John Paro, chairman, president, and CEO of HallStar. “We are very excited to bring our ingredients — especially our family of photostabilisers — to Brazilian formulators and ultimately to Brazilian consumers."
The alliance of Scandiflex and HallStar will allow the new company to become fully operational very quickly. The founding companies will retain equal ownership in HallStar do Brazil. A dedicated sales representative is being hired to accelerate new products to market.
“By combining our expertise, HallStar and Scandiflex are positioning the new company to succeed,” said Ronald Riess, president of Scandiflex. “Consumers want and need better, longer-lasting sun care products, for example, and HallStar do Brazil will soon be delivering them.”
