CLEVELAND, May 26, 2009 – Formulating products to meet specific consumer preferences is more important than ever.
Now, with the SensiMap™ Formulating Concept, customizing the sensory profile of products becomes less complicated.
Formulators may register now at www.sensimap.com to interact with the SensiMap formulating concept to learn more about how Carbopol® Ultrez polymers and Schercemol™ esters contribute to sensory in skin care emulsion formulations. On the highly interactive site, formulators can download samples of innovative formulations that demonstrate the concept and review the properties of Carbopol polymers and Schercemol esters that contribute to sensory.
For the SensiMap formulating concept, Noveon Consumer Specialties offers a range of Carbopol Ultrez polymers and Schercemol esters from which formulators may select options that impact texture and sensory in synergy with other ingredients in their formulation. Combining Carbopol polymers with Schercemol esters harmonizes sensory cues to provide a pleasant skin feel from initial application through to afterfeel. Users will discover that is easy to select the ideal combination of rheology modifiers and sensory modifiers and fine tune them to deliver precisely the right feel at exactly the right stage during application.
Kits are available of innovative skin care product prototypes exhibiting the SensiMap Formulating Concept. Kits are tailored to the unique sensory preferences of different global markets such as North America, South Latin America, North Latin America, Europe and Asia. For more information contact your Noveon Consumer Specialties sales representative or go to www.sensimap.com. About The Lubrizol Corporation The Lubrizol Corporation (NYSE: LZ) is an innovative specialty chemical company that produces and supplies technologies that improve the quality and performance of our customers' products in the global transportation, industrial and consumer markets. These technologies include lubricant additives for engine oils, other transportation-related fluids and industrial lubricants, as well as fuel additives for gasoline and diesel fuel. In addition, Lubrizol makes ingredients and additives for personal care products and pharmaceuticals; specialty materials, including plastics technology and performance coatings in the form of specialty resins and additives. Lubrizol’s industry-leading technologies in additives, ingredients and compounds enhance the quality, performance and value of customers’ products, while reducing their environmental impact.
With headquarters in Wickliffe, Ohio, The Lubrizol Corporation owns and operates manufacturing facilities in 19 countries, as well as sales and technical offices around the world. Founded in 1928, Lubrizol has approximately 6,800 employees worldwide. Revenues for 2008 were $5.0 billion. For more information, visit www.lubrizol.com.
