German cosmetic active maker CLR has developed ‘Every Age. Every Beauty.’– a generational approach to formulation innovation.
The concept celebrates the diversity of beauty across five generations – Gen Alpha, Gen Z, Millennials, Gen X, and Boomers – and translates their unique expectations, lifestyles, and values into five distinct product prototypes.
Each formulation has been developed to resonate with the emotional and functional needs of its generation while showcasing CLR’s expertise in biotechnology-driven, sustainable active ingredients.
“‘Every Age. Every Beauty.’ demonstrates how generational insights can inspire relevant, innovative formulations,” said a CLR spokeswoman.
“By combining deep market understanding with advanced biotechnology, CLR provides cosmetic brands with concepts that are both scientifically effective and emotionally resonant,” she added.
“The collection underlines CLR’s commitment to developing safe, sustainable, and high-performing active ingredients that empower formulators worldwide to create products reflecting the evolving definition of beauty across all ages.”
The formulations can be downloaded at https://www.clr-berlin.com/concepts/every-age-every-beauty/.
