Clariant has unfurled Hairmonist: The Hair Symphony, a hair care concept combining personalization, wellness, and natural hair movement, at the in-cosmetics Latin America trade show in São Paulo, Brazil.
Visitors to in-cosmetics Latin America 2025 will experience the Hairmonist concept firsthand at booth L30, with technical experts available to discuss formulation challenges and help brands translate consumer insights into innovative product concepts.
With Clariant’s extensive portfolio of ingredients with a high share of renewable content, formulators can develop tailored hair care products that deliver both exceptional performance and environmental responsibility.
"Today's consumers expect hair care products that are as unique as they are," said Diana Gaitan, marketing manager personal & home care at Clariant.
"With Hairmonist, we are showcasing how our ingredients can be orchestrated to create personalized formulations that deliver outstanding performance and answer the growing demand for natural beauty solutions,” she added.
“Beyond functionality, this concept embodies our commitment to helping brands design products that forge a deeper emotional connection with consumers."
Developed by Clariant's Latin American team, the ingredient portfolio including GlucoTain and Genadvance lines that enable brands to create customised formulations that meet diverse consumer needs.
The GlucoTain line of mild surfactants are said to offer excellent cleansing properties while maintaining the natural moisture balance of hair and scalp.
The Genadvance line, meanwhile, provides targeted conditioning and protection benefits that can be customized to address specific hair types and concerns, from damage repair to colour protection.
"The versatility of these ingredient systems allows especially regional formulators in Latin America to create products for diverse hair types and concerns,” said Luciana Rodrigues, Head of Application Development Personal Care at Clariant, Americas.
“Innovative combinations of Aristoflex and Genadvance create unique sensory experiences that enhance the emotional connection between consumers and their hair care routines, transforming daily hair care into moments of wellness," she added.
