BASF was drawing attention to its newly developed thickening polymers. The company points out that the first impression when using hair gels, body creams or sunscreen lotions plays a decisive role in the overall customer experience.
A product’s ease of use and a pleasant consistency are important factors that end users value. Controlling the viscosity of a cosmetic product is therefore a key concern during product development, and this is where BASF’s newly developed synthetic thickeners can help.
BASF’s Luvigel STAR is a new polyurethane-based rheology modifier that provides high thickening performance, even under challenging conditions. Modern skin and sunscreen formulations contain high amounts of salt resulting from their active ingredients. Whereas most of the commonly available thickeners on the market are not salt stable, Luvigel STAR’s performance remains excellent. Additionally Luvigel STAR can be employed in a very broad pH range. Its chemical structure ensures that the thickener does not react with cationic, anionic or zwitterionic surfactants and emulsifiers and does not require neutralisation. A broad range of viscosities can be achieved using Luvigel STAR, thereby allowing formulations from light lotions to thick and rich creams to be easily prepared.
BASF’s Luvigel Advanced is a new multi-functional styling and conditioning cationic rheology modifier, providing thickening, conditioning and advanced setting properties. It produces a strong hold when combined with other styling polymers, even at high humidity. Gels containing Luvigel Advanced are easy to apply, offer the ability to re-style the hair and give hair a pleasant sensory feel. Due to its cationic nature, the product provides conditioning, eliminating the need for additional conditioning polymers.
