Clariant has introduced a comprehensive personal care portfolio to North America under a new name, Clariant Beauty, at the NYSCC Suppliers’ Day trade show in New York.
The company says the brand refresh marks a significant milestone in sustainable and high-performance cosmetic solutions.
“The combined expertise of Clariant Personal Care and Lucas Meyer Cosmetics by Clariant enables the company to offer a holistic approach to beauty formulation, addressing trends across skin care, hair care, and cleansing categories,” said a spokeswoman.
“This integrated strategy allows Clariant to provide beauty brands with the tools they need to develop products that resonate with today's socially-connected consumers, while delivering tangible benefits,” she added.
Clariant also unveiled at booth 1733 its “#BeautyTok Unboxed" concept, a collection of six unique formulations inspired by viral beauty trends from TikTok, Instagram, and Pinterest.
This innovative approach transforms popular social media beauty formats into professionally formulated products with proven efficacy, showcasing Clariant's ability to rapidly respond to evolving consumer demands.
Clariant meanwhile debuted two new ingredients at Suppliers’ Day: Plantasens Emulsifier HP 49, which offers superior stability and skin barrier function for skin care formulations, as well as Nipaguard SCE VITA, a 100% renewable broad-spectrum preservative blend designed for a wide range of cosmetics and toiletries.
Lucas Meyer Cosmetics introduces two regional formulations specifically developed for North American consumers.
The “Calmplexion Primer”, featuring the company's patented Pickmulse technology derived from quinoa starch, delivers a smooth, matte finish that creates an ideal base for makeup application.
This Pickering emulsifier represents Clariant's commitment to innovative ingredients that don’t compromise on performance.
Addressing the growing demand for specialized curly hair care solutions, Lucas Meyer Cosmetics also presents its “Curl Recharge Masque”.
The formulation includes Biophilic S MB, which is a critical ingredient that helps to smooth, condition, and enhance curl definition, meeting the specific needs of consumers with curly hair types – a rapidly expanding segment in the North American beauty market.
