CLR has relaunched its CutiGuard CLR skin care active and MultiMoist CLR hair care ingredient, backed by pioneering new studies.
The studies found these actives address skin longevity and hair vitality, helping consumers look and feel their best — at first glance and beyond.
CutiGuard CLR makes skin look visibly younger and more attractive, even at first sight, as demonstrated in an industry-first ‘first impressions’ study.
Involving 170 so-called naïve graders of various ages and nationalities, participants assessed standardized images of volunteers before and after a six-week treatment with a cosmetic formulation containing 3% CutiGuard CLR (applied twice daily).
Graders had just three seconds to decide which image showed better-looking skin.
The result? An overwhelming 76% of participants preferred the skin after treatment — a clear testament to the ingredient's ability to positively shape how others perceive us.
Meanwhile, MultiMoist CLR potently protects against the oxidative degradation of hair’s keratins and lipids—even after just one application in shampoo. It improves overall hair condition, shine, and suppleness.
In addition, MultiMoist CLR strengthens hair and reduces frizz and static flyaway.
Finally, it even protects against colour fading caused by repeated washing, making MultiMoist CLR a natural all-in-one solution for hair that shines, feels irresistibly soft, and is effortlessly manageable.
“These groundbreaking studies confirm what consumers value most: results they can see and feel,” said a CLR spokeswoman.
“The relaunch of CutiGuard CLR and MultiMoist CLR reflects our mission to empower beauty with science, offering products that really make a difference,” she added.
