The Good Face Project

Good Face Project is beauty’s only cloud-based, AI-powered Formulation, Regulatory Compliance, and PLM Software. Since 2018, Good Face has been building the world's largest centralized International Nomenclature Cosmetic Ingredient (INCI) database which encompasses up-to-date scientific research, worldwide regulations, retail policies and sustainability parameters. This data combined with best-in-class Formulation features enables innovation teams to develop and launch competitive and compliant products with precision and speed.

LinkedIn: https://www.linkedin.com/company/goodfaceproject/

Youtube: https://www.youtube.com/@goodfaceproject

TECHNOLOGY 

Underlying Good Face’s formulation technology is the company’s vertical AI-powered data core, which continuously grows and exclusively learns from vetted public sources of information. This INCI data core, also called the Ontology, comprises more than one million molecules, including ingredient properties, related research papers, safety info and regulatory compliance data such as impurity profiles.

Good Face’s rapid feature development is driven by demand from the industry and our users. We listened, created and launched: 

• An automated SPL generator to simplify the MoCRA product listing process and avoid manual errors
• Advanced Formulation Module including specifications, flexible raw material replacement groups, and SmartFormulas for multi-shade formulation and management
• Regulatory services to support users with label reviews, international registrations, and subject matter expertise
• CARA AI Chat which works with isolated sets of data and documents to answer queries about compliance, performance, and information about ingredients and raw materials, all of which remains confidential and wholly owned by the customer

MAJOR FEATURES

Good Face’s cloud-based platform includes:

• Formulation Module and Specifications
• Raw Material Validation and Management
• Instant Regulatory screening and reporting across 100+ policies including
  • Worldwide regulations
  • Retail policies
  • Third party standards
• Flexible management of private chemical policies (brand blacklists)
• Automated QQ, QIL, and Batch Card creation
• Approval Gates and Workflows with Customizable User Permissions
• APIs for seamless integration with other systems

Plus industry leading formulation and regulatory features including:

• SmartFormulas and Multi-Shade Formulation
• Automated MoCRA Product Listings
• Flexibe Reporting for Formula Portfolio Management
• Ingredient Identification by Chemical Group (microplastics, etc.)
• Raw Material Alternatives and Replacements
• Allergen Disclosure Management
• Impurity traceability and compliance

Advanced features coming in 2025:

• Formula Comparison
• Stability Testing Module
• Country-specific Registration Module

MAJOR MARKETS

Good Face is available globally. It is currently used across the United States, Australia, Canada, China, Indonesia, Israel, New Zealand, South Korea, the UK, and multiple EU countries by:

• Fortune 500 Beauty Companies
• Multi-national Manufacturers and Brands
• Contract Manufacturers
• Scale-up and Indie Brands
• Formulation Houses & Independent Chemists