By focusing purely on topical strategies to slow down skin ageing, consumers are only getting part of the picture and companies are missing an opportunity to add value and gain customer loyalty, says Liz Hutson, certified naturopathic nutritionist and director of Sustaina-Life Ingredients
The desire to look younger or preserve youthful looks for as long as possible is a natural one and is showing no sign of abating, judging by the burgeoning interest in anti-ageing cosmetic ingredients. This is no longer just the domain of those who notice the first tell-tale signs of the passage of time on their skin; there is a rising demand for anti-ageing skin care products from younger consumers wishing to maintain their youthful glow for as long as possible.
According to Global Market Insights, the market for anti-ageing skin ingredients is currently valued at $1.4 billion and is expected to achieve a compound annual growth rate of 7% between 2025 and 2034 taking it to $2.8 billion.
In addition to the established demand from traditional consumers for skin rejuvenation products, other market drivers are thought to be the influence of social media; a growing ageing population and the associated interest in not just looking younger but taking more of a holistic approach to ageing. There is an increasing focus on improving physical health and a desire to increase both life span and health span — i.e. the years of healthy and enjoyable life.
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