Oat Cosmetics has developed an enriched oat beta-glucan active designed to preserve telomere integrity and rejuvenate the skin. This article explores how the ingredient reduces skin roughness, enhances radiance and promotes a youthful appearance.
ABSTRACT
With age, the skin’s appearance deteriorates, becoming rougher, duller and more prone to developing uneven tone. However, there are ways to delay these signs by targeting key mechanisms at the cellular level, specifically by protecting telomeres. Oat Cosmetics has developed Rejuvaveen (Avena sativa (Oat) Bran Extract), an enriched oat beta-glucan active designed to preserve telomere integrity and rejuvenate the skin. This article explores how Rejuvaveen reduces skin roughness, enhances radiance and promotes a youthful appearance.
Throughout the ageing process, skin undergoes a series of structural and functional changes that contribute to a noticeable decline in texture quality and skin radiance.1 This loss of radiance, characterised by diminished luminosity and a more uneven complexion, is primarily due to the skin's gradual decrease in ability to regenerate and repair itself effectively.
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