Oat beta-glucan active for enhanced cell life

Oat Cosmetics has developed an enriched oat beta-glucan active designed to preserve telomere integrity and rejuvenate the skin. This article explores how the ingredient reduces skin roughness, enhances radiance and promotes a youthful appearance.

ABSTRACT

With age, the skin’s appearance deteriorates, becoming rougher, duller and more prone to developing uneven tone. However, there are ways to delay these signs by targeting key mechanisms at the cellular level, specifically by protecting telomeres. Oat Cosmetics has developed Rejuvaveen (Avena sativa (Oat) Bran Extract), an enriched oat beta-glucan active designed to preserve telomere integrity and rejuvenate the skin. This article explores how Rejuvaveen reduces skin roughness, enhances radiance and promotes a youthful appearance.

Throughout the ageing process, skin undergoes a series of structural and functional changes that contribute to a noticeable decline in texture quality and skin radiance.1 This loss of radiance, characterised by diminished luminosity and a more uneven complexion, is primarily due to the skin's gradual decrease in ability to regenerate and repair itself effectively.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

See more about Oat Cosmetics

Latest Issues

Connex-C Asia 2025

Lee Kong Chian School of Medicine - Ong Tiong Tat and Irene Tan Liang Kheng Auditorium 11 Mandalay Road, Level 4, Singapore 308232
31 July - 1 August 2025

IFSCC Congress 2025

Palais des Festivals, Cannes
15th - 18th September 2025