The first edition of Personal Care magazine was published in September 2000. Initially targeted at the Asian market, it has grown to become a truly global publication with distribution on every continent. Over the past 25 years, there have been plenty of ups and some downs. Editor Tim Probert tells the story.
The history of Personal Care magazine starts with two men at different organisations who spotted the same opportunity at the same time.
In the late 1990s, Trevor Moon, the current Personal Care publishing director, was working for a rival UK-based cosmetics publication in southern England.
Moon was frustrated by the small, subscription-based circulation that was at odds with the turn-out at cosmetics industry events he attended.
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