Algae + rice active redefining skin hydration

Provital details a well-known ingredient that activates the skin’s natural hydration and protection mechanisms, while simultaneously reinforcing the barrier function from the outside by stimulating lipid synthesis in the epidermis, particularly ceramide production. It provides immediate relief for dry skin and ensures long-lasting hydration and smoothness for up to five days now tested in a mixed and multi-ethnic panel

Driven by the belief that caring for the planet is synonymous with caring for people, Provital found inspiration in the timeless ingenuity of the Great Wall of China, a symbol of enduring protection. This ancient wonder was constructed using a remarkable technique that incorporated amylopectin-rich glutinous rice flour into its mortar, creating a fortified defence system to safeguard the empire’s territories during the Ming Dynasty (1368-1644).

Modern research has since uncovered that adding amylopectin to mortar forms a unique organic-inorganic compound, with calcium carbonate as the inorganic component. This combination results in extraordinary strength, flexibility, enhanced water retention, and minimized shrinkage during curing. 

Hydrafence™, hereafter described as the active ingredient, harnesses this powerful natural innovation. It is a moisturizing active and skin barrier enhancer, utilizing the hydrocolloid matrix of rice amylopectin to enable the sustained release of a calcium-rich fraction derived from Lithothamnion calcareum algae.

Log in or register FREE to read the rest

This story is Premium Content and is only available to registered users. Please log in at the top of the page to view the full text. If you don't already have an account, please register with us completely free of charge.

Latest Issues

in-cosmetics Global 2025

RAI Amsterdam
8th - 10th April 2025

CITE JAPAN 2025

Pacifico Yokohama
14th - 16th May 2025