Consumers, especially Generation Z, are looking for transparent, open brands who are truthful to the very core. These sustainable, green, traceable, upcycled and respectful to the environment brands are thriving. Clare Goodwin of Infinity Ingredients explores the best of what Mother Nature has to offer for suitably sustainable cosmetics
The best inventor of all is arguably Mother Nature and it is no surprise that many industries have taken inspiration from her. After all, nature has evolved over a period of five billion years and it continues to evolve to be the best version of itself by adapting to the ever-changing environment.
The best inventor of all is arguably Mother Nature and it is no surprise that many industries have taken inspiration from her. After all, nature has evolved over a period of five billion years and it continues to evolve to be the best version of itself by adapting to the ever-changing environment.
Nature has taught us so much already, yet we have only just scratched the surface of its true potential to shape our future.
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