Potion co-founder Hejab Malik explains why AI in beauty formulation is not just a passing fad, why it is poised to change the game in beauty formulation, and why we are likely to see some mind-blowing innovations in the coming years
In a state-of-the-art laboratory, a team of formulators huddles around a computer screen, analyzing the results of their latest moisturizer prototype. Yet this is not your typical product development process – artificial intelligence has just suggested a groundbreaking combination of ingredients that promises unparalleled efficacy.
This is how we envision the future of beauty R&D, where AI is not just a buzzword, but a powerful ally in revolutionizing how we create and perfect beauty formulations.
Gone are the days when AI in beauty was merely a futuristic concept. Today, sophisticated algorithms are starting to optimize formulas, predict stability, and fine-tune textures with unprecedented precision. This is not about replacing human expertise — it is about amplifying it, allowing formulators to push the boundaries of what is possible in cosmetic science.
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