NATRUE, the International Natural and Organic Cosmetics Association, has launched the second edition of Natural Cosmetics Week taking place on 17–23 November.
This year’s theme, “Natural Care, Real Impact: Trust What’s Behind the Label”, puts the spotlight on the real power of certified natural and organic cosmetics.
The global campaign will feature expert-led webinars, worldwide activities, thought-provoking articles, dynamic social media activations, and behind-the-label insights – all designed to empower consumers to make better-informed choices and trust what they are putting on their skin.
“At a time when consumers want products that deliver results and reflect their values, the campaign makes one thing clear: natural and scientific are not opposites: they are allies,” said a spokeswoman.
“With formulations grounded in nature and backed by science, truly natural products offer both performance and integrity,” she added.
“This campaign invites everyone to take a closer look behind the label and discover the impact that honest, transparent, and certified cosmetics can have – for people, for trust, and for the future of beauty.
NATRUE says 72% of EU consumers consider cosmetics and personal care products important or very important, and on average, over seven different products are used daily – from soaps and shampoos to toothpaste and moisturisers.
In this context, the demand for a more sustainable, and more transparent beauty continues to grow, and that is what Natural Cosmetics Week aims to highlight.
“Natural Cosmetics Week is more than a campaign, it’s a collective effort to build a more honest and responsible future for the sector,” said the spokeswoman.
“For one week in November, brands, retailers, professionals, scientists, and consumers will come together to spotlight the real impact of truly natural and organic cosmetics.”
“We want to empower more people to make conscious choices,” added Dr Mark Smith, NATRUE’s Director General.
“By trusting what’s behind the label, consumers support brands that genuinely care — and together we can drive a more ethical, transparent, and sustainable future for cosmetics.”
