Spanish fragrance house Eurofragance has inaugurated a creative centre in Mumbai, India, aimed at strengthening its presence in the fast-growing country with a deeply rooted fragrance culture.
The new offices add to the four existing creative centres located in Singapore, Dubai, Mexico and Spain.
Each Eurofragance creative centre includes a collaborative team of perfumers, evaluators and lab scientists who craft fragrances across diverse product categories.
The Barcelona-based outfit said it is now better equipped to meet Indian customer’s needs, driving mutual success and prosperity.
“By having a creative centere in India, we can seamlessly cater to customer needs, dive deep into Indian perfumery culture, and share our innovation expertise and premium ingredients with this market,” added chief fragrance development and innovation officer Dolors Costa.
Eurofragance India general manager Mayur Kapse (pictured, centre) said: “This strategic move not only enhances our ability to deliver high-quality fragrances, but also reduces even further turnaround times for projects that will benefit our customers.
“With equal emphasis on the home and personal care categories alongside fine fragrance, we can meet and exceed market demands while remaining customer centric,” he added.