Symrise has launched Flowerconcentrole, a collection of high-quality, easy-to-formulate olfactive flower extracts works well with all product and skin types.
Deploying Symrise’s Actimood technology, the products in this range can bring mood-enhancing properties to formulations that help brands deliver neurocosmetic benefits to consumers in turn.
The German maker says the transparent or slightly opalescent liquids of the Flowerconcentrole products emanate a delicate and characteristic scent.
They are harnessing the neuroscientific link between the olfactive properties of plant extracts and the stimulation of positive emotions.
Flowerconcentrole’s functional plant extracts are sustainably sourced from Madagascar, France, and Bulgaria – with full traceability to the field – using best ethical and environmental practices.
Made from 100%-natural (in line with ISO 16128) and upcycled ingredients, and readily biodegradable, the collection helps brands meet the growing consumer demand for more sustainable cosmetics.
With their pleasant natural scent, Flowerconcentrole products can also mask the smell of many formula bases.
Furthermore, the flower extracts Symrise has carefully selected are known for their antimicrobial properties, supporting consumer safety.
The products are easy to use and handle in any emulsion or water-based formula. This allows cold processing that saves both time and energy and therefore enables more sustainable operations.
“We feel delighted to launch this new functional flower extract range, using our neuroscience capabilities to link olfactive skincare with mood enhancement,” said Marcus Höflich, Global Category Director Botanicals at Symrise.
“People have associated botanicals with emotions for a long time. Flowerconcentrole marks the next step in our 70-year journey as an innovator in this field, helping skincare brands release the full potential of flower extracts while caring for the environment,” he added.
