Elementis (1L55) has taken the wraps off Bentone Hydroluxe 360, a natural multi-tasker for O/W systems.
The 100% naturally derived ingredient is a clay-based O/W emulsifier and stabiliser said to offer an all-in-one solution for your next formulation challenge.
The British maker says the balanced composition provides optimised formulation stability, excellent thermostability against high and low temperature challenges, superior suspension with a soft sensory and smooth silky skin feel.
Visitors to stand 1L55 can experience how Bentone Hydroluxe 360 can create a variety of textures with simple modifications with four simple, highly natural formulas.
These include a light serum that glides on the skin without greasy residues; a glittery body lotion that hydrates the skin with a light skin feel; a rich yet soft nourishing night cream that leaves skin supple and moisturised; and a luxurious and gentle exfoliating cream which applies beautifully and leaves skin wonderfully exfoliated and soft.
Elementis has also unveiled the future of colour cosmetics trends with a makeup kit featuring colour of the year Future Dusk, S/S 25 key colours Sunset Coral, Transcendent Pink, Aquatic Awe and Ray Flower.