Air Liquide subsidiary Seppic unveils fresh identity

French personal care ingredient maker Seppic has taken the wraps off its ‘Science That Cares’ logo and identity.

The company said the rebrand reflects how the company wants to present a “powerful and timeless identity that is effective, inspiring and continuously committed to a science that is attentive to the world around it.”

“The new logo, with its upright, solid characters, reflects both the reliability of its services and ingredients through its culture of efficiency and performance, its scientific rigour, supported by a team of passionate men and women, and the importance Seppic places on the relationships it builds with its customers, employees and stakeholders,” said a spokeswoman.

Seppic CEO Hannes Moeller added: “Over the 80 years of Seppic's existence, the company has managed to renew itself and demonstrate its boldness and passion for breaking new ground.

“We are true to who we are and what we believe in. Today, as well as being a key creator of ingredients, we are a partner of choice, innovative and responsible. We offer our customers and all our stakeholders our scientific expertise, our exacting standards, our passion and our constant attention to the world around us.”

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