BASF is showcasing solutions at in-cosmetics based on two pillars of innovation - sustainability and digitalization – at stand V50.
This includes the first COSMOS-compliant, wax-based pearlizer with strong hair care performance benefits.
Euperlan NL Pearl expands the spectrum of eco-friendly beauty products and offers for cosmetic manufacturers another opportunity to broaden their product portfolio for natural cosmetics.
BASF’s new plant-based solution for hair care applications provides a sustainable alternative to animal keratin. It is the result of upcycling milk thistle seed cake, a by-product of milk thistle oil production.
Comprehensive studies have shown that the active ingredient offers triple protection for the structural proteins of the hair against metal-catalyzed oxidation, glycation and carbonylation.
Also on show by BASF is Cosmedia HP Starch, an effective thickening agent with texturizing properties that was designed for emulsion preparations and different surfactant systems.
This readily biodegradable (according to OECD 301D criteria) biopolymer is not only characterized by its high quality, but also by its multiple ways of use. This white powder has a non-ionic character that allows good compatibility with different ingredients such as cationics and amphoterics, and offers the possibility of developing a variety of formulations for a wide range of applications.
Another new product is Tinomax CC, a natural-based functionalized particle for optimizing sunscreen formulations. In addition, it offers sensory benefits through homogeneous particle shaping.
This ingredient lengthens UV protection with SPF and UVA improvement, and has a positive effect on reducing the stickiness and greasiness of sun care formulations.
Meanwhile, BASF is showcasing Surfactant Navigator, said to be the first digital service on surfactants and responses the increasing demand to replace current surfactant combinations with natural alternatives without compromising on performance.
It provides a quick access to sustainable surfactants and blends according to the customers’ needs. This service will suggest combinations between other surfactants and BASF’s high-performance, natural specialty surfactants.
