Elementis will present its latest innovations for personal care market at In-Cosmetics Global 2023 from March 28 – 30 in Barcelona, Spain. As a leading industrial expert in natural-based rheology modifies and antiperspirant actives, Elementis brings innovative solutions with more sustainable approaches at booth P40.
New Product Innovations
Based on its unique hectorite technology, Elementis introduces two new ingredients – BENTONE HYDROCLAY™ 700 and BENTONE® PLUS GLOW, which cater to the ever-growing demand of natural skin care and the “Skin Glow” trend.
BENTONE HYDROCLAY™ 700 – Versatility through Synergy: Hectorite X Biopolymer
100% natural, COSMOS conform and non-GMO, BENTONE HYDROCLAY™ 700 is a combination of a high purity hectorite grade and xanthan gum that provides synergistic effect for utmost stability. It offers a light sensory, imparts a smooth silky skin feel and has a high electrolyte and pH tolerance, which allows for formulation robustness and versatility.
BENTONE® PLUS GLOW – Radiance Unleashed! Hectorite X Actives
Responding to the up-and-coming “Skin Glow” trend, BENTONE® PLUS GLOW, a new and patent pending hectorite gel technology joins forces with naturally derived active ingredients to combat signs of dull and flaky skin, unleashing the inherent radiance of the skin, instantly and long-term. Elementis’ organoclay technology enables formulators to create not only products with outstanding textures and extremely diverse sensorial properties, but also to develop solutions for a full range of skin care and color cosmetics needs. Its superior properties in makeup allow for instant skin glow effects.
At the Make-up Bar and Sensory Bar, handpicked formulations highlighting BENTONE® PLUS GLOW and BENTONE® LUXE XO will be presented to showcase the excellent pigment and actives suspension, formulation flexibility and exceptional sensory experience of the products.
Make-up Bar – Skindividual Foundation Palette
This palette includes a silky moisturizing formula that glides easily over the skin to provide daily hydration and nourishment to the skin. Three highly pigmented skin paints blend easily into the base formula to create the perfect foundation shade. This customizable system is inclusive of multiple skin tones and allows for shade variation that occurs throughout the year. BENTONE® PLUS GLOW provides uniform pigment suspension, excellent stability and a combination of skin care actives that help skin glow from within.
Sensory Bar – BENTONE® LUXE XO: The XtraOrdinary Texture
99% naturally derived, BENTONE LUXE XO is a versatile, robust emulsification and rheology modifier that allows for the creation of a variety of textures with simple modifications. Three simple formulas ranging from a light silky fluid, a light cream to a rich cream for different skin types will be showcased to demonstrate how BENTONE® LUXE XO can create unique and distinct sensory experience by the variation of the emollient and water content.
