Indian sandalwood oil’s role as an active beauty ingredient is only scratching the surface of what it can truly offer, says Quintis Sandalwood
Organisations that are actively engaging in building sustainable products and businesses will recognise the importance of technology. Reducing waste, improving production efficiencies and reducing energy consumption are just three possible outcomes of technology enhancements. The beauty and personal care industry in particular is well placed to benefit from such innovation especially when it comes to the sourcing and supply of sustainable ingredients and products.
In its broadest sense, technology is accumulating and using knowledge to make system, product, and skills improvements to solve problems. One of the beauty industry’s greatest challenges is meeting consumer demand for products that have had a positive – or at the very least neutral – impact on the world in their creation. More than ever, consumers are demanding that beauty brands act responsibly and consider local communities and the environment in the product development process.
Today’s beauty buyer is savvy and educated on what a sustainably produced product might look like, using guideposts such as environmentally friendly packaging, cruelty-free practices and ethically sourced ingredients to determine their purchasing decisions. They care about the world – and expect their favourite brands to care too – and they also care about what they are putting on their skin. Consumers are willing to delve right down to the ingredient level seeking natural, non-toxic, and responsibly grown ingredients that are safe and deliver results.
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