During 2022 InCosmetics in Paris on April 5-7, the world’s leading event for Personal Care ingredients, SNF will launch its FLOCARE™ PQ 37 range of products.
Consumers are looking to simplify their lives and the personal care products they use. However, most hair care formulations have long lists of ingredients that are hard to pronounce, leaving consumers unsure of what they apply to their hair. Formulations with fewer ingredients and increased benefits are helping consumers feel more comfortable about their product choices.
SNF has minimized the need for endless ingredients in formulations by developing the FLOCARE PQ 37 range of multifunctional polymers. The FLOCARE PQ 37 range offers cationic homopolymers in solid or liquid form and delivers primary functions, including thickening, conditioning, moisturizing, suspending, and stabilizing hair or skin. The product range is easy to use thanks to an inverse emulsion polymerization technology that provides several environmental and sensory benefits. Formulating with FLOCARE PQ 37 polymers generates no additional waste, allows a reduction of CO2 emissions, and lower energy consumption for finished products. The performance levels of the FLOCARE PQ 37 polymers succeed in a wide range of hair treatment formulations with fewer ingredients.
At the upcoming 2022InCometics, SNF will invite and welcome visitors to its Texture Bar to experience live demonstrations showcasing various applications and after-feel benefits using FLOCARE™ PQ 37-based formulas. It will include the following:
- Defining cream that delivers hair straightening benefit without the use of silicones
- Vegan Hair mask containing only five ingredients that work exceptionally well on Caucasian and textured hair
- Clear conditioner offering superior sensory performance
For more information, please contact:
SNF
Valerie Billebaud, Global business development manager, Personal Care
