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Top rising ingredients analysed

Spate analyse search queries to reveal which ingredients are starting to make waves among consumers. Spate analyse search queries to reveal which ingredients are starting to make waves among consumers.

This past year, consumers spent time at home learning the do’s and don’ts of ingredients in beauty — and now many of the beauty category’s top emerging trends are ingredient driven (ie niacinamide serum, salicylic acid cleanser). With consumers seeking out products based on their ingredients, brands’ decisions on which ingredients to include is more critical than ever.

Spate analyses over 20 billion search signals to identify which beauty ingredients are most top of mind for consumers. Why search data? Every time a user types a query into the search bar, they are sharing what is top of mind for them — often including concerns, questions, and context they might not share elsewhere. Spate captures billions of queries that project an unbiased lens on real consumer behaviours and needs

The methodology includes:

  • The methodology includes:
  • +20B beauty related search signals in the US
  • Unsupervis

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

PCHi China 2022

Shanghai World Expo Exhibition & Convention Center
18 - 20 July 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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