This past year, consumers spent time at home learning the do’s and don’ts of ingredients in beauty — and now many of the beauty category’s top emerging trends are ingredient driven (ie niacinamide serum, salicylic acid cleanser). With consumers seeking out products based on their ingredients, brands’ decisions on which ingredients to include is more critical than ever.
Spate analyses over 20 billion search signals to identify which beauty ingredients are most top of mind for consumers. Why search data? Every time a user types a query into the search bar, they are sharing what is top of mind for them — often including concerns, questions, and context they might not share elsewhere. Spate captures billions of queries that project an unbiased lens on real consumer behaviours and needs
The methodology includes:
- The methodology includes:
- +20B beauty related search signals in the US