Here we discover how R&D-based companies can make the most of their wealth of data and develop digital services
Data driven digital services are everywhere, from health apps to skin care subscriptions, transforming how companies interact with customers. Very often they come from digital startups, looking to steal market share from established companies.
But now, thanks to increasingly sophisticated AI and data science capabilities, established consumer product companies have a way to fight back: using their extensive R&D data. And in doing so, they will be able to gather invaluable new data for product development.
Why do digital services matter to R&D?
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