Megatrends are global and influential paradigm shifts that shape long term consumer behaviour. Euromonitor’s three key megatrends – Connected Consumers, Premiumisation, and Experience More manifest and impact consumer behaviour
As the world increasingly connects, consumers become more exposed to more foreign products and services, with emerging Southeast Asian countries providing untapped potential that can be leveraged
Connectivity, convenience, and personalisation now hold even more importance in the post-lockdown world as we see permanent shifts in consumer priorities and increased comfort with using technology. This is evident even for older demographics who experienced the convenience of home deliveries during this time and will demand more personalised products and services amid more targeted shopping rather than impulse buying.
Connected consumers
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