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Mega trends shaping future of southeast Asian consumers

Megatrends are global and influential paradigm shifts that shape long term consumer behaviour. Euromonitor’s three key megatrends – Connected Consumers, Premiumisation, and Experience More manifest and impact consumer behaviour

As the world increasingly connects, consumers become more exposed to more foreign products and services, with emerging Southeast Asian countries providing untapped potential that can be leveraged

Connectivity, convenience, and personalisation now hold even more importance in the post-lockdown world as we see permanent shifts in consumer priorities and increased comfort with using technology. This is evident even for older demographics who experienced the convenience of home deliveries during this time and will demand more personalised products and services amid more targeted shopping rather than impulse buying.

Connected consumers

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Upcoming Events

in-cosmetics Global

Paris Expo Porte de Versailles
16th – 18th April 2024

NYSCC Suppliers' Day 2024

Javits Center, New York
1st - 2nd May 2024

9th Anti-Ageing Skin Care Conference

Royal College of Physicians, London
25th - 26th June 2024

in-cosmetics Korea 2024

Hall C, Coex, Seoul, South Korea
24th - 26th July 2024

in-cosmetics Latin America 2024

São Paulo, Brazil
25th - 26th September 2024

IFSCC 2024

Recanto das Cataratas Thermas Resort, Iguazu Falls, Brazil
14th - 17th October 2024

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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