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Mega trends shaping future of southeast Asian consumers

Megatrends are global and influential paradigm shifts that shape long term consumer behaviour. Euromonitor’s three key megatrends – Connected Consumers, Premiumisation, and Experience More manifest and impact consumer behaviour

As the world increasingly connects, consumers become more exposed to more foreign products and services, with emerging Southeast Asian countries providing untapped potential that can be leveraged

Connectivity, convenience, and personalisation now hold even more importance in the post-lockdown world as we see permanent shifts in consumer priorities and increased comfort with using technology. This is evident even for older demographics who experienced the convenience of home deliveries during this time and will demand more personalised products and services amid more targeted shopping rather than impulse buying.

Connected consumers

New technologies have shifted the way consumers live, work, shop and play. Consumers want shorter, personalised content and are increasingly connected. Smartphones put the world at consumers’ fingertips, providing instant access to almost anything at any time. Consumers are increasingly connecting via m

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Upcoming Events

in-cosmetics Korea 2022

Hall C, Coex, Seoul, South Korea
13 - 15 July 2022

SCSS Suppliers Day - SINGAPORE

SINGAPORE MARRIOTT TANG PLAZA HOTEL
Thursday 25th & Friday 26th August 2022

32nd IFSCC Congress

Park Plaza Hotel, Westminster
19-22 September 2022

in-cosmetics Latin America 2022

Expo Center Norte, Sao Paulo
21 - 22 September

Cosmetorium 2022

Palau de Congressos de Barcelona
28 - 29 September

SEPAWA 2022

Estrel Congress Center, Berlin
26 - 28 October

Access the latest issue of Personal Care Magazine on your mobile device together with an archive of back issues.

Download the FREE Personal Care Magazine app from your device's App store

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