Growing but slowing: men’s market still offers potential

Governed by a rising demand for personal care products tailored to men’s needs, the male grooming market continues on a growth trajectory, albeit at a slower pace. New product launches, continued subscription box services, aggressive marketing, and rising indies contribute to the growing yet slowing category.

This story is Premium Content and is only available to registered users. Please log in to view the full text. If you don't already have an account, please register with us completely free of charge.