Kline’s Male Grooming Products: U.S. Market Analysis and Opportunities report explores this segment, with robust analysis on trends, brands, product categories, and outlook for the next five years. Its consumer survey chapter takes a deep dive into various triggers and influencers of purchase decisions and identifies the unmet needs of consumers.
Let us look at the key highlights expected to arise in our market analysis:
What has contributed to the developments of the male grooming category over the past year?
Men’s skin care continues to be a growing segment, led largely by advancements in deodorants and antiperspirants, fragrances, and personal cleansing products. The category continues to be driven by naturally positioned products and technology advancements. The entrance of more ‘naturally positioned’ men’s brands, such as Bulldog, has recorded solid growth while prestige brands, such as Kiehl’s