Governed by a rising demand for personal care products tailored to men’s needs, the male grooming market continues on a growth trajectory, albeit at a slower pace. New product launches, continued subscription box services, aggressive marketing, and rising indies contribute to the growing yet slowing category.
Kline’s Male Grooming Products: U.S. Market Analysis and Opportunities report explores this segment, with robust analysis on trends, brands, product categories, and outlook for the next five years. Its consumer survey chapter takes a deep dive into various triggers and influencers of purchase decisions and identifies the unmet needs of consumers.
Let us look at the key highlights expected to arise in our market analysis:
What has contributed to the developments of the male grooming category over the past year?
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