in-cosmetics North America will open its doors to R&D professionals, indie brand owners and marketers across the NPD value chain in just a few days' time. Now in its fourth year, the event will provide a fantastic opportunity for the beauty industry to source novel ingredients, explore the story behind the science, build new relationships and learn about the trends driving our exciting industry forward.
There are many reasons to join the action in New York from October 23-24, but here are three reasons why this year’s show is a must-visit:
Sharing Expert Knowledge
Attendees can gain invaluable insights and adopt a forward-thinking approach to develop and deliver new products that directly meet consumers’ needs, through the highly acclaimed Marketing Trends Theater sessions and Technical Seminars.
Among the speakers joining this year’s Marketing Trends program are:
• Pierre Killeen, Strategic Business Development Manager, HEXO addressing What’s driving consumer interest in the CBD-cosmetics space?
• Denise Herich, Co-Founder and Managing Partner of The Benchmarking Company talking about Customized skincare.
• Dr Claudia Aguirre, Neuroscientist and Mind-Body Expert, discussing Emotions and cognition in the age of virtual beauty.
• Stuart Chidley, Co-Founder of Beauty Kitchen, and Jay Bolus, President of Certification Services at McDonough Braungart Design Chemistry (MBDC) exploring Sustainability as the new natural in beauty – how Indie Brands are influencing macro consumer behavior
Offering exclusive insights in practical and technical ingredient application, the Technical Seminars program will include topics such as;
• Formulating high performing natural products, with Brittany Pease, Applications Chemist, INOLEX (Univar Solutions).
• Benefits of preservation booster – Cycolohexylglycerin & Hexylglycerin, with Yasuhiro Tsushima, Senior Research Associate, ADEKA Corporation.
• Best practices to manage metrics & ROI throughout your commercialization process, with Ken Bubeck, President, Ithos Global.
• When water stops being water, amazing things happen, with Zoia Lascu, Senior Account Manager, Lipotec USA. Inc - Lubrizol
The likes of Craig Queen, applications development manager, Univar Solutions, and in-cosmetics North America’s new official technical advisor, Mark Chandler, will also offer exclusive insights into how to create award-winning formulations, in the highly popular Formulation Lab. Visitors can also secure a spot for the free-to-attend The serum submersion creating preparatory skin care workshop – a guide to creating an effective, moisturising serum quickly with three options including color correction, hosted by Josey Casto, Cosmetic Application Chemist, EMD Performance Materials Corp.
Back by popular demand, the Formulation Challenge returns as the who’s who of cosmetics go head-to-head to formulate a marketable product from a mystery box of ingredients in just 90 minutes. Will Shiseido retain the top spot, or will another company take the crown this year?
Innovation in the Spotlight
Within the increasingly competitive beauty industry, brands need to continuously look for new ways to develop products that meet the micro needs of consumers on a macro level. With a focus on all stages and angles of the new product development cycle, there will be plenty of opportunities to test and evaluate ingredients’ suitability for new finished products.
R&D teams and marketers are invited to get hands-on with the newest ingredients from around the world at the Innovation Zone, sponsored by Mibelle Biochemistry, which will also feature daily Mintel Live Demonstrations that explore key future trends.
In a new partnership with Peclers Paris, the Make-up and Sensory Bar will offer inspiration for both cosmetics manufacturers and indie brands looking at Psyche Tech – science and nature – and Origins – cultural and traditional influences. Attendees can also put new formulations to the test and identify innovative pigments, textures, fragrances and technologies that deliver captivating products.
Specialist tours and trails, including the Fast Track Marketing: Technology Tours, will explore the story behind-the-science, with Cherie Buziak, CEO/Owner of BeautyEdge LLC., playing the role of tour guide. New to the line-up this year is the Indie Trail and Tours, a dedicated trail introducing the latest innovative ingredients to suit a smaller scale production, allowing indie brands to match the NPD pace of the major players.
Who Will You Meet?
The event offers a unique platform to meet international ingredient suppliers and solution providers covering the entire new product development value chain. New exhibitors include the world’s only certified Shea butter producer, Guru Nanak Oil Milks; global suppliers of speciality personal care chemicals, Vivimed Labs Europe Ltd.; leading natural cosmetics ingredients company The Garden of Naturalsolution and one of South Korea’s leading manufacturers of alternative preservatives, DJC Co., Ltd. Also returning this year is global chemical company, Wacker Chemical Corporation - specialists in silicone products for the personal care industry - who will be showcasing new products for 2019 including BELSIL EG 5 and BELSIL OW 2100 silicones providing application solutions.
Adding further value and expertise, in-cosmetics North America has also partnered with the Personal Care Products Council - the leading national trade association representing the global cosmetics and personal care industry – for this year’s show.
Mark Pollak, PCPC Senior EVP & COO, commented: “PCPC’s 600 member companies represent more than 90% of the U.S. beauty and personal care market, with the trade association serving as the voice on scientific, legislative, regulatory, legal, and international issues. With a fresh focus on new product development, in-cosmetics North America brings together many of the beauty and personal care market’s most important suppliers as well as industry experts sharing the most up-to-date knowledge and expertise. We believe the show’s fourth edition is a natural partnership for PCPC.”
in-cosmetics North America event director, Daniel Zanetti, added: “in-cosmetics North America offers attendees a chance to gain expert knowledge, free of charge, as well as the opportunity to interact with ingredients and meet brand new contacts within the industry. Our commitment to providing a valuable platform for indie brands is recognized in the brand-new Indie Trail and Tour, while our educational program featuring some of the industry’s biggest names means there are endless opportunities to gain insights to inspire future products. We’re looking forward to welcoming everyone back to New York this October.”
in-cosmetics North America will take place at the Javits Center in New York from 23-24 October 2019. For more information, please visit http://northamerica.in-cosmetics.com
