Cosmetic anti-pollution products have a strong growing potential due to the increase of pollution all around the world.
According to the World Health Organization, 92% of the global population is affected by excessive air pollution. Following this worldwide concern, the cosmetic industry has launched a lot of skin care solutions against pollution but there are only a few products dedicated to hair care for this concern. However, the hair, as the skin, is the first thing exposed and impacted by pollution
Importance of the cuticle for hair health
The cuticle covers the hair and acts as the first line of defence against stress. It provides natural protection to the hair and is vital to the integrity of the visible part. Formed of keratin scales associated with ceramides, the cuticle also controls the degree of hydration of the hair by forming an impermeable barrier.
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