Wellbeing is a pleasant state resulting from the satisfaction needs of the body and the calmness of the mind. Ultimately, a healthy mind and body are seen as the way to reach wellbeing and happiness. People aim to find a better balance of life, adopting wellness activities.
This has translated into a strong consumer demand in many markets – ranging from healthy and organic food to alternative medicine, beauty care to detox, sports activities to mindfulness, green tourism to a healthy home. Consumers are looking for alternatives in line with a more sustainable and ethical way of life. Pure and natural products are top of the shopping lists in all fields.
An environment full of stressors
But a healthy body and the absence of disease are not identical to wellbeing. Sometimes the little daily problems become seemingly bigger in our fast-paced life style of today, with ever changing digital technologies, globalisation and a ubiquitous lack of time. Difficult situations in all areas of life can cause mental stress. Stress can arise due to professional pressure, overwork, a failure, transport, pollution, jet lag, lack of time, relationships... anything around us.
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