Celebrating its 15-year anniversary as a leading product development event and educational conference for the cosmetics, fragrance, personal care, beauty, and wellness sectors, HBA is repositioning to make 2007 a crystal year starting with a new, more definitive name.
HBA celebrates 15-Year “Crystal” anniversary
Now marketed as HBA Global Expo (www.hbaexpo.com), the message to the industry is crystal clear: HBA is a significant worldwide sourcing forum for the entire beauty industry. From September 18-20, 2007 at the Jacob K, Javits Convention Center in New York, HBA Global Expo will feature more than 650 exhibitors, 50 conference sessions and dedicated educational programmes on fragrance business and regulatory and safety. There will be representation from more than 65 countries including show floor pavilions from China, France, Israel, Italy, and Taiwan. Within the line-up of features will be the European Pavilion and the German Village. Visitors will have opportunities to see hundreds of new products, discover new technological advances, pick up some fresh marketing and branding insights, and participate in discussions about the latest trends and regulations effecting the industry. Furthermore, there will be plenty of scope for networking.
